Topical focus beats size
Buyers filter by niche first. A site that clearly owns one topic gets matched constantly; a site about everything gets matched with nothing. Your archive is your pitch.
Cold-pitching brands for sponsorships is a part-time job with a terrible hit rate. Add your site once. We match it to brands we already work with and send placements that arrive with the article written and the payout fixed — you review, publish, get paid.
No pitching · No invoicing · No surprisesA sponsored post is an article a brand pays to have published on a site it doesn't own — written to fit that site's topic and audience, published with the owner's approval, and disclosed as a commercial arrangement. On social platforms the currency is follower counts. On blogs and content sites it's authority: brands sponsor posts on sites that search engines and AI assistants treat as sources.
That authority angle is why blog sponsorships survived every ad-market downturn. A banner impression is gone in a second; a sponsored article keeps working — ranking, getting cited, referring readers — for years. Brands know it, which is why a focused site with modest traffic can charge real money: $25-50 per post at DR 20-59, $120-280 once a site crosses DR 60.
The old way to get these deals was outreach spreadsheets and a media kit PDF nobody opened. The managed way: add your site once on the publisher program and let matched placements come to you. Sponsorships are also just one lane — see the wider options in how to monetize a blog.
Buyers filter by niche first. A site that clearly owns one topic gets matched constantly; a site about everything gets matched with nothing. Your archive is your pitch.
Buyers check where you've linked before, the same way you should check them. A site that linked to anything-for-money in the past earns less, or fails vetting outright. Guarding your standards literally raises your rate.
The FTC requires disclosing material connections, and readers respect labeled sponsorships far more than discovered ones. A visible policy also repels exactly the buyers you don't want. Win-win-win.
Anchor on authority, not traffic. Our rates run $25 per post at DR 20–39, $50 at DR 40–59, $120 at DR 60–79, $280 at DR 80–89 and $600 at DR 90+. Sites with an engaged niche audience can agree a higher rate with us when they join.
Join a managed program. We work with brands directly and match their placements to sites by niche and authority — the pitching direction reverses. Direct outreach still works for big one-off deals, but the steady volume comes from being matched.
Yes. The FTC's endorsement rules require disclosing material connections, and a consistent disclosure policy protects you with readers and search engines alike. Any sponsor who asks you to hide the arrangement has told you everything you need to know about them.
We do. Every placement arrives with the article written and edited for your site. You can request changes, or hand the placement back if it doesn't fit.
Payment and direction. A guest post is contributed content, usually free, pitched by the writer for exposure. A sponsored post is commissioned by a brand and paid for. The editorial bar should be identical — if it wouldn't survive as a guest post, don't run it as a sponsored one.
I spent 2023 sending media kits into the void. Listed here in February, first offer in nine days, and I have not written a pitch email since.
The offers come with the article already written, which I did not expect. My job shrank to reading, tweaking the intro, and hitting publish. For $50 a pop that is a good trade.
Steady offers on my DR 47 site, fewer on the newer one — authority really is the whole game here. Payouts have landed on schedule every time.
Publisher Playbook
Publisher Playbook
Publisher Playbook
Your rate, your rules, your final say on every article. The money is reserved before you publish a word.
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