Gemini SEO reviews

Gemini kept describing us with our pre-rebrand name from four years ago. Their entity cleanup fixed the knowledge panel and the answers followed. Nobody else had even diagnosed it.

The AI Overviews campaign we already ran with them turned out to move Gemini too — the shared-index effect is real. Two engines for one budget.

Clear reporting and the Android angle convinced our exec team. Standalone Gemini traffic is still small for us, exactly as they predicted it would be.